WHAT IT DOES:  Pur' Lash will subtly increase the volume of your lashes, for a natural look

Water, *Glycerin (vegetable), Acacia, Glyceryl Stearate SE, Jojoba, Stearic Acid (plant), *Tapioca Starch, Microcrystalline Cellulose, Potassium Cetyl Phosphate, *Carnauba Wax, Candelilla Wax, Cellulose Gum, Gluconolactone (non gmo vegetable), Sodium Benzoate, Iron Oxides. *Certified Organic

Made in a gluten, tree nut and dairy free facility

If you are new to this product, we recommend that you limit your first purchase to one unit, as our refund policy will only allow for one unit per item, per shade to be returned for a refund. Be sure to read our refund policy.

After the first coat, apply additional coats while still wet. Once dry, do not rub eye area, as this may cause flaking.

TIPS: This product is not water resistant or waterproof. To prevent mascara from transferring to the eyelids, prime your lids with a translucent powder, such as our Multi Task Powder. Mascara can break down when coming in contact with the oils on your skin, and the primer will help prevent this. Start the mascara application at the base of the lash, and as you move upward slowly wiggle the wand back and forth. This creates a more even application as well as separates the lashes. This also helps "thicken" the lashes.

REMOVAL: Soak lint free wipe with warm water. Fold wipe in half and place lashes between wipe. Allow lashes to absorb warm water and gently wiggle wipe to remove mascara. Wash cloth may also be used. Or, check out our new Cranberry Fruit Makeup Remover pads!

Check out this great review by Kayla Costanzo on the "Your Biz Life" blog here!

I recently purchased the Pur Lash Volumizing Mascara and love the coverage it gives my eyes. My lashes look longer and thicker and I love the application wand also. Thank you. Karen E. Niles, IL

I have tried the mascara, eye liner, loose face powder and lip gloss. I was so excited when I saw your company on the EWG website and then saw how affordable your prices were! Your mascara is the first mascara I have found that don't make my eyes burn!! I hardly ever could wear mascara until now. The face powder has a light feel to it but covers great. I also love how hydrating the lip gloss is. It doesn't dry out your lips at all. I'm so pleased with your products and I will be recommending them to my friends. Aliisa C.Kearney NE

The new mascara is great. It covers lashes well and doesn't clump. It has decent length and volume and as the day comes to an end I do not have rubbing or sluffing under my eyes. Gretchen Jarosek, Waco Texas.

Love this Mascara!! I have used many natural mascaras and they either are very clumpy or hard to wash off and sometimes both. This mascara has the smoothest application, keeping the lashes separated and lengthening them at the same time. Washes off so easily! I love this product line! I also like the fact that I know that the ingredients are safe for me to be using on my skin, unlike the ingredients used in other product lines. Tiane S. WA.

See what Danielle Agugliaro of Zipped Magazine has to say here.