How To Prevent Your Products From Leaking While Traveling. Especially on an Airplane:


Traveling can be a stressful experience, and the last thing you want is toarrive at your destination only to find your beauty products have explodedall over your clothes and other packed items. But worry no more! Ourinnovative and practical solutions ensure that your beauty products remainsafe and secure during your travels.

Tip 1:* If you’re planning to travel with a carry-on bag, it’s importantto be aware of TSA restrictions. The TSA limits the size of liquidcontainers to 3.4 ounces or less and requires them to be placed in aquart-size, clear plastic zip-top bag. This means you’ll need to carefullyconsider what items are essential for your trip and pack accordingly.

Tip 2:* If you have ever experienced a plastic bottle explosion, you knowhow messy and inconvenient it can be. One of the main causes of thisproblem is the extra air trapped in bottles from products that have beenopened previously. When air pressure changes due to elevation, the trappedair can cause the plastic container to explode. To avoid this situation, itis recommended to open the cap, squeeze out almost all the excess air, andquickly replace the cap. This simple tip can save you from the hassle ofcleaning up a mess and having to replace your belongings.

Tip 3:* Are you worried about your bottles leaking or the caps coming loose during travel? Here’s a simple solution – before replacing the cap, cover the opening of each bottle with plastic wrap and then screw the cap back on. This extra layer of protection ensures that your liquids stay in the bottle, even if the cap comes loose. Say goodbye to the stress of packing your bottles and enjoy your travels worry-free with this quick and easy trick.

Tip 4:* Even with all these tips, it is still possible that products canleak. The best tip of all is to put each bottle in its own individual zip-top bag. That way, if it does leak, at least you can be sure it won’t get all over your belongings. Keep your items safe and mess-free with this simple hack!

Age Defying Beauty That Works!


So, if you are a green beauty queen, then you know the frustration of searching for a clean foundation that also provides good coverage! Throw in some allergies/sensitivities and things could get even more desperate. We understand! After all, it has taken us years of heartbreak and disappointment to finally formulate just the right makeup for your needs. Now, if the mineral titanium dioxide causes you some irritation, stop reading now. Unfortunately, this mineral is the only way to provide better-than-light coverage. But, if this describes you, don’t lose heart! Our cake-resistant Natural Look pressed powders are still titanium dioxide free and offer light to medium buildable coverage.

But if you’re good with this mineral, here is the quickie on Age Defying Liquid foundation:

Skin Types: All

Coverage: Moderate

Fragrance: None

Finish: Semi Dewy

Liquid foundation, moderate coverage, mica free, talc free, green beauty, cruelty free, clean makeup, mineral makeup
Spring 2020 pricing: 9 ml. regular price $12.95. 40 ml. regular price $29.95

The time we have taken to formulate the new Age Defying Liquid Foundation was well worth it, for the age defying benefits alone. Advanced Peptides & Hyaluronic Acid are blended in for a firmer, more youthful appearing complexion and better deep-layer hydration! Celeb Makeup Artist Roxanne Saffaie used it on actress Gina J Carano of Star Wars “The Mandalorian” series…maybe to get a head start? Gina has gorgeous skin! 

Ready to give it a try? Here is how to get the most out of the new Age Defying Liquid Foundation from Rejuva Minerals. Apply over Rejuva Minerals tinted moisturizer with the dampened Flawless Finish beauty blender sponge. You can use water or setting spray to dampen the sponge. Wait for moisturizer to set into the skin. Apply in a patting motion and finish by blending. Set with Multi Task powder for a blurred, slightly mattifying effect.

arm swatch, foundation, clean beauty, mica free, age defying, hyaluronic acid, cruelty free, vegan
Shades from right to left: Coquina, Cool Sand, In the Buff, Sand Beach, Shell, Beach Beige
clean makeup, mica free, vegan, liquid foundation, arm swatch, foundation
Flawless Finish Beauty Blender

EWG VERIFIED™ Multi Task is blended with yummy antioxidants from orange, lemongrass and sesame and is offered in a generous 15.8 gram sifter jar, so it will last for quite some time to come. The best brush to use for applying Multi Task is the Flat Top Buki. Swirl the white tips in the powder for even distribution, then tap off excess for an ultra light application. A little goes a long way!

Tinted Moisturizer or Foundation? Which is Right for You?

EWG VERIFIED™ Tinted Moisturizer in shade Fair-Light

The bad news? There just isn’t a straightforward answer here. The good news? We’ve got some info below that can help you decide what works best for you and ‘when’. First, let’s cover the differences, just in case…

Tinted Moisturizer – A lightweight moisturizer with a touch of color that is applied over clean skin. The color is added to provide an ultra-sheer, ‘blurring’ effect, meaning it will help balance some of your skin’s tones and leave you with a ‘no makeup’ look. It is NOT buildable, as it is first and foremost a skin care product. So, if you get it on and feel like you could use a little more ‘balance’, pat on some EWG VERIFIED™ Natural Look pressed powder foundation over top. It can go all over or just in spots. You decide. Another good choice if you need coverage that is better than just balanced, is to dust on some concealer in shades Natural or Golden Sand, depending on your skin tone. Natural has pink undertones while Golden Sand has exactly what the name implies- yellow.

Rejuva Minerals Tinted Moisturizer features plumping and firming peptides. It gives a smoother, more toned, hydrated look without shimmer or sparkles, and is EWG VERIFIED™. It’s perfect for normal, dry, and mature skin. 

Foundation – A makeup product intended to balance skin tones, which allows for the appearance of smooth, even skin. Coverages vary, from light to full coverage and some even feature skin nourishing ingredients, such as the jojoba included in Natural Look pressed powder foundation. Natural Look Foundation IS buildable, so don’t be scared to pat on more, until you reach this product’s maximum coverage. Foundation is NOT a concealer. That being said, it can help in the concealment of mild imperfections and/or unwanted tones, such as redness (aka skin balancing). Concealers will contain more white pigmentation in the formula, which will help ‘block out’ (vs ‘balance’) unwanted tones and blemishes.

Foundations are sold in a wide variety of skin tones that are intended to match, balance or lighten/deepen your own skin tone. Since most of us don’t live on set, care should be taken when lightening/deepening your skin tone with foundation. Half a shade, plus or minus, should be the maximum. Otherwise, that tell-tale line of demarcation will ring your face. Ugh, nobody likes that. Apply a bronzer for a sun kissed look.

EWG VERIFIED™ Natural Look Pressed Powder Foundation in shade Sand

Ok, now that we’ve covered the basics, the question narrows down to WHEN would be a good time to wear each? You probably already have an idea, but here are some thoughts on it anyway. Tinted Moisturizer, with it’s fresh faced, ‘no makeup’ finish, is perfect for weekends when you toss up the hair, pull on the work out gear and get things done. Hitting the trail early in the morning with your BFF is another good time for a quick, fuss-free application. Need to run errands and don’t feel comfortable leaving the house without a little something extra in place? No problem! Between loads of laundry you can pop into the bathroom and pat on some powdered foundation or concealer over your tinted, moisturized face and you’re ready to fly!

Foundations are typically worn to work, evenings out, social events and when you’ll be spending time with that one special person who is very into Instagram and Snapchat. They are applied over clean, moisturized skin. Our best advice? Use the Tinted Moisturizer under the Natural Look pressed powder foundation. That leaves you with more options, coverage-wise, and a look that is a little more ‘pulled together’ on those occasions when ‘no makeup’ makeup just isn’t enough.

Bronzer: Are you doing it right?


No matter what season we find ourselves in, bronzer is a must. It balances the ‘flat’ look a perfectly balanced skin tone can create, after applying foundation, by adding a touch of sun kissed depth in all the right places. Read on to learn where those ‘right places’ are and how they differ from contour placement.

Do you know the difference between a contour and a bronzer? Don’t worry if you answered no here. You are not alone! Contours add the appearance of a shadow for the purpose of defining; changing the shape of your face strictly through the use of makeup! Highlighting goes with it like gold and diamonds. Otherwise, you’ve got dark streaks here and there. But, we can go over that more in another post. Let us know if you would be interested in learning more about this by email or chat.

Bronzer is applied to add warmth and depth, but should not be applied randomly or all over. If you want an all over glow, opt for a deeper shade of foundation instead. We’re going to go over two separate placements here.

The first will be for those that want a glow while keeping a ‘wide open’ look to the eyes, nose and mouth areas. Do you have lighter skin tones and want to avoid the ‘orange’ look? Opt for our new pressed bronzer in Figi. Looking for a deeper, red/gold glow? Choose Caribbean loose powder bronzer. Dip or swipe your Chisel & Blend brush in the bronzer. If using loose, remember to tap off excess powder. Apply around the perimeter of the face in the shape of a ‘3’. Here is what it looks like.

Too dark? Before you freak out and grab the remover pads, try this. The Chisel & Blend is designed to handle this makeup crisis. Keep swiping over the area, blending a bit up and down, if desired, and the harshness will dissipate. Remember, if you blend up or down, it will carry the color to those areas, albeit in a lighter shade. But bronzer is not meant to stray all the way up or down the face so use very light, short strokes if you need to get rid of a harsh line.

For those that want a ‘fresh from the beach’ look, Placement should be where the sun naturally darkens the face. That being said, let’s have another look at our lovely assistant below for a placement diagram:

A bronzer’s BFF is Blush. The two come together to form a youthful, radiant glow. This is a good occasion to consider a little dewy shimmer. Try Berry Blast Baked blush or Pink Crush Baked eye shadow to put the ‘youthful’ in your glow. Berry Blast offers a pigment rich pink/violet shimmery finish without a ‘glittery’ look. Light skin? A little goes a long way here, so use a light hand and the Petite Face Brush to apply. Keep a clean Chisel & Blend handy, to tone it down if necessary. Medium or better? This blush is perfect for you! Pink Crush adds the perfect, rosy touch to light cheek bones for a natural looking blush/highlighter combo.

Curious about what Daryn, our lovely assistant is wearing? Here’s the rundown:

FACE: New Luminous Creme Foundation in Tropical Coconut* + Nude Pressed Powder 
EYES: Pink Parfait, White Diamond and Brazilian Brown w/ Mega Lash mascara
CHEEKS: Tropical Sunset
LIPS: Berry Bliss lipstick 
TOOLS: Chisel & Blend brush shown

*Discontinued. Try Flawless Finish cream foundation in Buttercream instead.

Not Sure if You’re Ready to Strike Up a New Relationship with Another Lipstick Brand? See What Others Are Saying!


As Seen on The Natural Beauty Blog

Rejuva Minerals Pur’ Lips Lipstick Review

Rejuva Minerals Pur’ Lips Lipstick

Like the many other products and brands we often discuss here at The Natural Beauty Blog, Rejuva Minerals is one of our all time favorite brands. Rejuva Minerals and some of the cleanest and healthiest makeup on the market and their products are not something you will feel nervous to use on a daily basis.

This Lipstick Was Featured on Our 5 Best Natural and Organic Lipsticks Article.

Rejuva is an EWG Verified brand with many of their products, meaning items like the loose foundation and their lipstick have passed The Environmental Working Group’s strict criteria for safe makeup and personal care products. What also makes this brand so special is they have a page on their website that fully discloses every single ingredient they use in their products.

Rejuva Minerals

Many of their products also sport the Made Safe seal as well. This means this third party company to ensure they never contain any behavioral toxins, endocrine disruptors, fire retardants, heavy metals, neurotoxins, or any kind of pesticides has screened all of the ingredients they use in their products.

And lastly, the very popular app called Think Dirty, has rated Rejuva minerals as one of the top best organic and natural makeup companies in the industry today. Think Dirty is similar to the EWG Skin Deep database and has ranked popular products and brands according to their level of safety.

The only drawback we have with Rejuva Minerals is that they do not have a return policy. If you purchase from their website, you are not able to return your product if you do not like it or if they color of lipstick, foundation, or eyeliner is not what you wanted or were expecting. This may present a drawback for some people and may be the biggest issue with finding your perfect foundation match. However, they do offer comprehensive matching services on their website and offer sample sizes for a lower price so you can try out colors before your commit to paying for a whole container or bottle. Overall, this is a relatively minor drawback for a company that produces such clean and high-quality natural makeup!

In this review, we will take a further look at their Pur’ Lip Lipstick. It comes in four pretty pink shades that can fit just about any taste and skin tone.


Pur’ Lips Lipstick is a super clean and healthy lipstick you can use on a daily basis and never have to worry about. This lipstick is actually recommended by Dr. Mercola, who is notorious for his incredibly strict with his natural living recommendations.

This lipstick is 61.65% organic, which is very high for a lipstick. You will never find any parabens, soy, GMO ingredients, or gluten in their products as well, including this lipstick as well. Pur’ Lip is vegan and colored with pure and natural minerals and fruit instead of toxic FD&C dyes and carmine.

Rejuva Minerals Pur’ Lips Lipstick 1

Of course, all of their four colors are EWG Verified and rated as “clean” in the Think Dirty app. Their tubes are BPA and phthalate-free and the boxes their products are shipped in are 50% recycled. Not only do you get clean beauty and skin care products, but you also get sustainable and healthy packaging as well. It is a win-win situation.

As an example of their ingredient list for their lipsticks, we have included a lost directly from their website to show just how natural these lipstick really are:

“Peach Bellini (satin finish): *Sunflower, *Jojoba, Pomegranate, *Coconut, Mica, *Carnauba, Cranberry Fruit Powder, Candelilla, Silica, Vitamin E (Sunflower), *Shea Butter, *Vanilla, Iron Oxide. *Certified Organic”

As you can see, there is nothing weird or scary in that list! Only pure, wholesome, and healthy ingredients are used. The sunflower, jojoba, coconut oils, and shea butter will keep your lips hydrated and moist when you wear the lipstick. They will never get cracked or dry, which is a notorious problem with lipsticks. To read an actual review of this lipstick from a natural beauty blogger, check out this awesome post for even more insight into the benefits of this lipstick.

Overall, Rejuva Minerals as a whole is a wonderful natural brand that has been highly regarded in the natural beauty industry for a reason. From their many certifications for healthy products and rave reviews by customers, you truly cannot go wrong with their Pur’ Lip Lipstick in any of the four colors available!

If heavy lipsticks are not for you, check out our post on how to make your very own naturally tinted lip balm for some soft and subtle color.

The Natural Beauty Blog
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Rejuva Minerals Pur’ Lips Lipstick
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Multiple Functions For Our Multi Task Powder

Organic ingredients- we know how important your skin is. There is no reason to use products that are harsh and potentially reactive to sensitive or delicate skin.

FacebooktwitterpinterestmailFacebooktwitterpinterestmailBeauty care can get a bit overwhelming when there’s a different product for all the many functions we seek. Lipstick isn’t used for anything else but our pout but when there’s an exceptional, impressive product that can be utilized in a multitude of ways, it’s time to take notice. This is certainly the case with our Multi-Task powder. Not only can it be used to set makeup but it functions as an excellent primer and base as well as a tremendous hair aid. A white powder with a colorless finish that meshes well with any complexion, the sheerness of the application fits a variety of skin tones. It has been used by some of the top Celebrity makeup artists and leading ladies. With a semi-matte finish, it helps to control the effects of excessive oil production. Here are some key ways this stellar product is a complete home run!

loose powder, primer, finisher, pink sifter jar with twist off lid

Organic ingredients- we know how important your skin is. There is no reason to use products that are harsh and potentially reactive to sensitive or delicate skin. This product was formulated with that in mind as it’s blended with rich and nutrient dense cocoa beans, as well as organic grape, raspberry, and blueberry. Not only does the fruit infusion give it a pleasant, luxurious scent but it also provides it with powerful antioxidants that help feed and nourish the skin. Specific studies have shown that antioxidants can help improve the overall health of the skin by combating free radicals that may often contribute to premature signs of aging. The product is also EWG verified which means it has passed specific criteria by the Environmental Working Group.

Keeps you matte- there is nothing worse than looking like a total oil slick a couple of hours after applying fresh makeup. If you’re unlucky, you may start to notice a bit of oil production in just one hour after you set your makeup. This doesn’t only feel like a total waste of time but it’s a complete inconvenience. With Multi-Task powder, you’ll experience a level of shine control that rivals many other products on the market. It even helps to mitigate the appearance of pores which will provide you with a smooth, flawless skin finish.

Photo ready finish- so many powders are not appropriate for bright lights and flash and cause quite an embarrassing moment when a picture is taken. Having remnants and particles of white power around the nose and cheeks is what we call a major makeup meltdown. Multi-Task powder will never have you in this situation as it was crafted to provide a natural photo ready finish. As a primer, it helps makeup to more fully and completely adhere to skin while also blending seamlessly into the crevices of the face.

Dry shampoo- there aren’t many makeup products on the market that can also double as a hair product. In fact, that very concept is completely foreign to so many. But with the Multi-Task powder, that unheard of option is most definitely a reality. For those days where you simply don’t have the time to wash your hair, try applying a bit of the powder to your roots. The unique formula will help to absorb and control oil while also providing a natural, easy boost of volume and life to your hair. No need to fret over oily and limp hair any longer. This powder will have your hair looking incredible.

Vegan- it’s important to be mindful of where your money goes and what ties the products have to important causes. For those who have a mostly plant-based diet, for whatever reason, you can rest assured that this product is completely free of any animal by-products or testing. We take our commitment to health and fairness very seriously and won’t compromise it in the production of our products. Supporting a company and organization that feels strongly about the fair and humane treatment of animals will make you feel good about shopping with us.

Universal shade- The Multi Task powder was formulated with all different skin types and shades in mind. A universal shade that works to blend into many different tones is a product characteristic to be proud of.

If you’re looking for a beauty product with multiple functions; one that keeps you matte, sets your makeup and can be doubled as a hair refresher: try our Multi Task Powder. It’s a cut above the rest and well worth the try to enjoy a flawless finish and camera ready skin. Purchase it today, and you won’t be disappointed.

What Sesame Street Can Teach Us About Our Brushes

FacebooktwitterpinterestmailFacebooktwitterpinterestmailLadies, let’s be honest. How many of us undertake a home project, such as hanging a picture, and find we don’t have the right tools for the job for one reason or another? And the best solution sometimes is to grab that high heel just a few feet away and get the job done. Or maybe a screw is loose on the coffee table and you can’t find the flat head screwdriver anywhere. A butter knife just might do the trick. In these situations the substitute tool naturally does not work as well as the one specifically designed for the job. Enter the world of makeup brushes.

vegan makeup brushes

It’s Angled, So Why Does My Eyeliner Look like an 80’s Music Video?!

First, all angled brushes are not created equally. There. I said it. So, if you have multiples, line them up (1! 1 angled liner. Ah, ah, ah. 2! 2 angled liners! Ah, ah, ah) and you will see that ‘One of these things is not like the others’! I noticed this when I used my angled brush from a very pricey cosmetics company and found that applying my Brazilian Brown naturally derived and organic cake liner (that’s a mineral pressed powder liner) was a total fail! So, I grabbed another angled liner with short, tightly packed bristles, dampened it in a bit of saline for a more intense pigment deposit and swiped it on. Not impressed. Too much saline? Not enough? I reapplied a few times using both brushes and learned that was not the problem. After about a week I finally located the Angled Liner brush from Rejuva Minerals. To my surprise it worked! I was rockin’ the same perfect sweeping cat eyes I love so much.

Here is where lining them up came in handy and I challenge you to do the same. Look at all the bristles carefully. You might find some are broad/narrow/thinner/thicker/shorter/longer/softer/harder, et cetera and some may even be natural while others may be synthetic. Herein lies the difference. Various forms of eyeliner (pressed, cream, gel, loose) expected application site (tightline, waterline, Lash line above/below) and ingredients (water resistant, clean ingredients, etc.) require different shapes, lengths and types of bristles to create their own unique finish.

vegan makeup brushes

I can’t seem to Get Enough Coverage in my Trouble Spots!

Check out this monster of a brush! Not only does the High Def Buki brush allow you to deposit a hefty amount of powder in one area but the rounded, densely packed bristles allow for better blending afterwards, preventing an uneven finish. Don’t be scared to use it all over! Apply in circular motions for ‘One Fine Face’! And the synthetic bristles make it easy to clean!

If you’re still not where you want to be coverage wise, it may be time to consider one of Rejuva Minerals EWG VERIFIED™ concealers. Not sure which one to choose? Now you can try both balancing shades in a 1 gram sample jar to see which works best for you.


On a side note, if the ‘trouble spot’ is mild, a balancing shade of foundation may be enough to cover. For instance, if you’re a ‘neutral’ with pink undertones but you also have mild rosacea on the cheek area, you might want to try a neutral shade with yellow undertones. Our titanium dioxide free foundations in pressed and loose form are available in 2.8 gram trial size compacts, making it a bit more economical to sample different shades. Look for our new Luminous Crème foundation, expected in August 2017! They will also come in the convenient 2.8 gram trial size compacts.

vegan makeup brushes


Help! How Do I Blend out This Contour line?


Ugh! What a pain! That’s never pretty but with the proper tool ‘Can you fix it? Yes, you can!’ Try the new Chisel & Blend brush. I’m loving the densely packed yet soft bristles. Perfect for those with sensitive/reactive skin. This must-have brush is suitable for a variety of tasks, so you might want to consider picking up more than one. For example, it makes applying heavier layers of blush so much easier! It’s also pretty good at handling the task of applying highlighter and bronzers with greater precision.

So, here is the take away. The goal is to blend out any noticeable ‘edges’ so that there is an indiscernible ‘melting’ of the contour, highlighting or blush lines in to the foundation and the Chisel & Blend is the best tool to use for this purpose.


3 Shadow Shades, 3 Brushes? Really?!

More or less, yes. Probably. Maybe. ‘Use your imagination!’ We can help here. Start with the All Over Lid brush to apply the mid tone shade. Use the Crease brush for, well, the crease, which is the area that begins just above the fold of the lid and ends about mid lid-ish. Depending on the shape of your eye, you can take it all the way to the inner eye. If you have ‘hooded’ eyes, keep the heavier pigment deposit to the outside of lid and blend until there is an undiscernible ‘melting’ of the shade toward the inner eye. Try the Shadow Blender to ‘melt’ the colors together. Same thing with the contour shade, which can be applied with the Flocked Eye Shadow Sponge or the All Over Lid brush. The new Highlight brush makes applying the lightest shade super quick and easy.


Don’t forget to tap off the excess powder before applying! Not enough tapping? No sweat! Lightly brush away excess with the loose bristles of the Shadow Blender brush. All of our brushes (and most of our products, in fact) are vegan friendly and made in the US, by the way!


Having trouble keeping the shadows in place throughout the day? No sweat! Literally. Our Multi Task primer/finisher is perfect for priming those lids for the smooth, oil free, non-sticky surface necessary for flawless blending of our naturally derived and organic mineral makeup that lasts the day.


What To Do With These 3 Products


Primer/Finisher/Dry Shampoo

First, let’s talk about the primer/finisher/dry shampoo, Multi Task. Rejuva Minerals has formulated this loose, white powder to be colorless. But what does that mean, exactly? Glad you asked! Because foundations and concealers come in varying shades, it makes sense that your primer should impose as little as possible on the tones and undertones of foundations and/or concealers (we’ll talk about those next). The priming properties allow for a clean, easy and even foundation/concealer base. As a primer/finisher, the Buki brush works well for applications. A little goes a long way, so be sure to 1) swirl your brush in the powder for even distribution and 2) shake off any excess before applying.


It also works great to prevent ‘raccoon eyes’ caused by excess oil. The primer actually absorbs and controls the oil, allowing the liner/mascara to stay where you put it. Having trouble with mascara dotting? Before applying or after cleaning the area of unwanted product, apply Multi Task to the area around the eyes using a brush like the Shadow Blender, Flocked Eye shadow Sponge or the Cover & blend brush. These brushes work great for ‘spot’ applications.

Speaking of oil, this nifty product also works as a dry shampoo! For those that need a little oil control around the hairline this is very handy. As far as what tools to use, we have some options that will depend on preference and coverage. For small areas around the hairline, it may be easiest to work with a brush, such as those used for spot applications (mentioned above). Need volume? Shake some into your hand or directly on the roots and work through the first inch or two from the roots up. A little goes a long way with this product, so be sure to test it out before using this method. Too much may leave your scalp feeling heavy.


Time to talk about concealer. What makes an effective concealer comes down to balancing unwanted tones, such as redness or dark under eye circles. Rejuva Minerals has formulated two shades for the job. Golden Sand is the shade best suited for balancing redness caused by rosacea, acne and other skin conditions. Natural illuminates under eye circles and sun/age spots. These powders can be applied in spots with the Shadow Blender and the Cover & Blend brushes or your finger.

Concealers can also be applied to the total face using a Buki Brush. Applying all over provides an even tone for blotchy or uneven skin tones. If the problem isn’t too bad, or you just like the idea of having a concealer in place, we suggest choosing a concealer to match the undertones of your foundation. For instance, if you are wearing a warm shade, such as St Tropez or Glow, Golden Sand is the better choice. If Sand or Radiance is your shade, Natural is recommended.

Powdered concealers are perfect for hiding minor blemishes and are usually worn under foundation, but can be applied over in spots if extra coverage is needed. When applying over foundation, be sure to blend the edges of the site into the foundation with gentle, outward strokes moving away from the area of coverage.


Finally, we get to foundation. These nifty powders are designed to finish the job of evening out the skin tone for a more natural and luminous appearance. Prep the face by washing and moisturizing the skin. Once the primer and concealer (if needed) are both in place, apply the foundation in a tone that matches your own. In some cases, balancing the skin tone with an opposite shade is best. For instance, very fair skin with cool undertones may need some ‘warmth’ added in. In this case, be sure the level (fair, light, medium, etc.) matches your own and chose a warm shade, such as Coconut Cream. Another example is light rosacea. This can sometimes be balanced with a foundation containing a yellow undertone, like Nude or Dune.

One of the best things (besides the clean, safe ingredients) about our mineral makeup is that it warms to the skin, blending flawlessly for a natural glow and no line of demarcation! Sometimes, however, the powder may not warm with your natural oils as well or as quickly as you might like. In the winter, when you are dehydrated or if you have naturally dry skin are good examples of circumstances under which this might occur. Not to worry, though. A quick spritz with a bit of water will help the process move along faster. Need help choosing a shade? Chat with us or submit an online inquiry for assistance. The best method is to send in a sample of your current powdered foundation (pressed or loose) for a complimentary on site shade match. Include your email for a faster response. Gotta have it today? Attach a photo directly to the chat window or email. Include the brand and shade you currently wear for the best results.

Broken Lipstick: A Case Study


Case 1: Your new non-toxic lipstick (hopefully Pur Lips) has just arrived and the timing couldn’t be better. It’s date night and the babysitter is on the way. Fresh out of the Priority box, you slide the lid off, twist the top to reveal your new fave color and take a swipe at your lips to test it out. That’s when it happens. The lipstick smashes against the inside of the tube, breaking off at the base! You are now staring at a slumping mess of what could have been a lasting relationship. Here’s the deal. Shipping companies are not climate controlled, nor is the mailbox. So the lipstick has been softened to the point it is not ready for immediate use. Remedy? Place your new lipstick in the fridge for a few minutes to firm it up or wait until the tube has had time to acclimate to cooler indoor temperatures where it will firm up nicely on its own.


Case 2: You place your new lipstick in the fridge and multi task your way through the next few hours, forgetting all about it. It’s time to rush off to complete the errands for the day. You snatch the now hardened lipstick out of the fridge, quickly roll it up and swipe. The top half of it slides down your pant leg, coming to rest neatly on your shoe with an audible thud. Oh boy.  Here we have a two-fold problem. First, too much time in a cold environment will compromise the strength, contributing to brittle, easily broken lipstick. Second, it was twisted up a bit too far. Best practice is to expose maybe ¼ of an inch or only what is necessary to slap it on.


Case 3: Okay, we all know that leaving your lipstick in the car in the middle of summer is a no-no. So you take the time to dig it out from between the seats where it landed after tossing your bag on the passenger’s seat. Slipping it in your pocket, you head into the as-of-yet unexplored health food store across town. Rounding the corner where the chia seeds are displayed, you run into a family friend who is loving the opportunity to catch up. Eventually, you make it through the checkout line, out the door and back into the car. A quick mirror check reveals you do not have seeds in your teeth from the samplers as feared, but those lips could use a touch up. After rummaging fruitlessly around in your bag, you realize it is inexplicably devoid of the lipstick it should contain! (Psst! It’s in your pocket. You’re welcome) Rolling up the tube just enough to do the trick, you take the swipe and the crayon, though still seemingly firm, comes to rest neatly on the inner parts of the tube, reminiscent of the Tower of Pisa. It’s broken at the base. By now you get the picture.


Temperature and extension play the biggest role in the break up between you and your favorite tube. Even something as seemingly innocuous as body heat can affect this change in the stability of lipstick. Hopefully, in addition to entertaining you, we were able to offer some ‘cool’ advice, and yes, the pun is unabashedly intended.

Author: Shelly Broaderick – Licensed Cosmetologist for Rejuva Minerals

Shine on, Sun! Just Not Off My Forehead!

FacebooktwitterpinterestmailFacebooktwitterpinterestmailIt’s finally ‘girl’s night’. You’re having an epic time with your crew and it needs to be shared with the rest of Instagram. Hair? Check! Outfit? On point! Makeup? Wait! Don’t snap that selfie! What’s up with that shine?!

Yep, summer is in full swing. And while the longer, more active days and blooming flowers never seem to get old, that glossy forehead sure does! So what does one do to prevent that? Multi Task. No, I don’t mean your exhaustive list of daily ‘To Do’s’ at work (to be continued at home). Multi Task is a powder that works like crazy for you! All day.

This little miracle powder is a primer, finisher AND a dry shampoo! It’s so sheer it works on dark hair as well, eliminating yet another choice you have to make in your busy, multi-tasking day. You’re Welcome! Chuck some in your purse, car or gym bag to hit up those roots later or dust a bit on before and/or after your regular makeup routine and know that you’re prepared to combat those overactive oil glands that seem to blossom with the flowers every year.

Did I forget to mention Multi Task is also EWG Verified™? Oh yeah. It’s safe. Check out the ratings here. With naturally derived and organic ingredients that sound more like a tropical spritzer recipe it’s not surprising. Wondering what else we offer that is EWG Verified™? Click on to see for yourself.

So now that you know how to (not) shine brightly in your next group selfie, click over and make it happen!

loose powder, primer, finisher, pink sifter jar with twist off lid

Shelly Broaderick – Licensed Cosmetologist for Rejuva Minerals