About Us

Brenda Hyre, Rejuva Minerals, Inc. Founder / President
Welcome! My name is Brenda Hyre, and I am the Founder and President of Rejuva Minerals, Inc.. Founded in 2006.
My studies in the health care field, taught me that the skin is highly permeable and can actually allow skin care ingredients to reach your bloodstream and potentially have negative toxic affects on our body. After this stunning revelation, I realized that there were not a lot of products on the market that I would want to put on my skin. As a severe allergy sufferer, and with a desire to use natural, non-toxic products for myself, I saw a need for a line that would be compatible with not only my needs, but others as well.
After consulting with leaders in the industry, including experts in the development of natural cosmetics, makeup artists, and cosmetic ingredient manufacturers, the Rejuva Minerals line was developed!
Who is using the Rejuva Minerals line? We have a wide variety of clientele, including Beauty Consultants, Skin Care Specialists, Makeup Artists and Physicians.
Did you know? All of our loose powder mineral makeup is free from common skin irritants, such as mica and titanium dioxide. We are happy to report that many of our customers with sensitive skin are able to use our products!
We use as many organic ingredients as possible, and our high purity ingredients are sourced from reliable leaders in the industry.
Rejuva Minerals are Eco Friendly! We use Eco Friendly jars that are composed of up to 90% recycled natural fibers. Our boxes are printed with soy ink, and we ship your products in boxes that are recyclable!
Why buy Rejuva Minerals?
- USA Made in an FDA Registered and cGMP Facility
- Mica & Titanium Dioxide Free Products
- Free From Toxic Ingredients
- Free From Nanoparticles and GMO’s
- Gluten Free Foundations - Clinically Tested
- Vegan Friendly Products
- Complete Ingredient Disclosure
- All Products Rated Low Toxicity by the Environmental Working Group - Skin Deep
- Earned the title “Champion” from the Campaign for Safe Cosmetics makeup without titanium or titanium dioxide, Rejuva Minerals is your one stop shop! Rejuva Minerals also offers mica free makeup!

- Complied with the European Union’s Cosmetics Directive, widely considered the global gold standard of cosmetics safety regulation.
- Disclosed all ingredients, including chemicals in “fragrance,” a complex mix of ingredients found in 40 percent of all personal care products; in the U.S., the components of “fragrance” can be shielded as a trade secret, even when the chemical cocktail contains hormone disruptors, carcinogens and other harmful substances.
- Published and regularly updated product information in Environmental Working Group’s Skin Deep cosmetics database so that consumers had ready, online access to listings of all product ingredients.
- Complied with any additional ingredient prohibitions and restrictions under the Compact for Safe Cosmetics and substituted ingredients of concern with safer alternatives.
- Participated in the Campaign for Safe Cosmetics.