Which ‘Season’ Are You? This Is How To Find Out

Finding your perfect shade is a snap!


I’m a winter/summer/neutral/warm. What does any of it really mean anyway? Just when you think you’ve got it down, your more adventurous bestie slides you a sample of her latest cosmetic conquest from Rejuva Minerals (that’s us!) with the promise that it’s the best thing on the market. And while it’s the perfect finish, easy to work with and free of the ‘dirty dozen’ chemicals you want to avoid, going through all of the trouble again just to find that perfect shade has you wondering “Am I the only one who doesn’t get it?” Let me assure you, this is so not the case.

The process for naming and categorizing shades varies by company so I won’t go too much into detail, except to point out there are some key differences that make it necessary to consult with ‘the experts’. Meaning the company who manufactured the products. Because no one knows us like we know ourselves.

Let’s start with skin tones. Which one is right for you? According to some cosmetic companies, you should be selecting the opposite of your own tone and undertone for a ‘balanced’ effect. This may work if you have a good deal of redness or coolness you need to balance, but for most, this can leave us looking like the next big internet meme. We market ours differently (and hopefully easier). Just flip your wrist over and have a gander at those veins. Are they blue/purple? You’re cool or neutral! Are they green/purple? You’re warm! Here is a bit more on the skin tones:

  • Cool (pink tones) = Will burn/redden without tanning
  • Neutral (no obvious pink or yellow tones) = May burn/redden but will tan
  • Warm ( yellow or olive tones) = Tans easily

Next is the shade level. This refers to how light or dark your skin tone is. Generally speaking, we each have two shade levels; one for winter and one for summer. This is important because it can mean your ‘usual’ shade will no longer suffice. If you need to go darker or lighter to compensate for the season, it’s good to know you can hop on the net real quick and chat with an agent to see what shade will work best for you.

Finally, there is the undertone to consider. And this is where things could get confusing. And here is where companies can vary their techniques for categorizing. One company’s ‘Ivory’ can contain yellow undertones, while another’s contains pink and still another’s will be neutral! We have broken it down to pink, neutral (no obvious pink or yellow), yellow and olive, rather than relying on the shade name for an indication. Seeing is believing. But what if you aren’t a ‘makeup person’ and can’t really tell? Our handy-dandy foundation selector may be just the ticket. Instead of covering tones, levels and undertones, the selector provides pictures of models wearing our shades and the names (loose and pressed) listed below each. Easy-peasy. Not so much? Read on!

Of course this is by no means a fail-safe list. Just the general scoop. We have other options to help. Just mail us a sample of your favorite foundation. Don’t forget to include identifying information, such as your name and email address. Including the brand and shade name is nice too! Sound like a plan? Click (here) for the mailing address and some instructions on how to submit an adequate sample size. If you are having trouble with skin sensitivities, scaring from acne, rosacea or other skin conditions we can help there too. If you’re still confused keep calm and chat on! We’ve made it so easy! Just slip out the door for a quick ‘break’ and snap a selfie, attach it to the chat window and a team member can have you matched in no time!

Finding your perfect shade is a snap!

Shelly Broaderick – Licensed Cosmetologist for Rejuva Minerals

Rejuva Minerals is Still Leading the Way in Safe Ingredients


We have big news: Many of our natural makeup products have been MADE SAFE certified!

We’ve been pioneering safe natural and organic makeup products since 2006, and we’re so proud to prove it with this revolutionary new certification.

This seal means that products like ours, are free from known carcinogens, behavioral, reproductive, and neuro toxins, hormone disruptors, heavy metals, pesticides, insecticides, flame retardants, toxic solvents, or harmful VOCs and more! It also means that each and every ingredient has been scrutinized to ensure that it doesn’t build up in the environment or our bodies, and that it isn’t found to be generally toxic or even toxic to aquatic life.

In short, it means that we’re leading the way in making the best organic makeup products that won’t harm human health.

So why is this important? Continue reading “Rejuva Minerals is Still Leading the Way in Safe Ingredients”

4 Reasons Your Tween Should Be Wearing Safe Cosmetics

  1. Endocrine Disruptors – According to the EWG1, there are 12 hormone altering chemicals we should do our best to avoid. Dubbed the ‘Dirty Dozen’, these chemicals are dangerous and in prevalent use in the US today. The EWG describes Endocrine Disruptors this way; “There is no end to the tricks that endocrine disruptors can play on our bodies: increasing production of certain hormones; decreasing production of others; imitating hormones; turning one hormone into another; interfering with hormone signaling; telling cells to die prematurely; competing with essential nutrients; binding to essential hormones; accumulating in organs that produce hormones.” Among the dozen listed is Phthalates, labeled simply as ‘fragrance’ or ‘parfum’. And they are in wide use in personal care products. A news article in the US News Health2 section reports new research linking phthalates to type 2 diabetes and childhood obesity. The best policy is to choose cosmetics and personal care products that are free from the unnecessary use of synthetic fragrances.

Continue reading “4 Reasons Your Tween Should Be Wearing Safe Cosmetics”



For Immediate Release

EMBARGOED Until March 8

Shelly Broaderick, rejuvaminerals@embarqmail.com, (352) 430-5969

Cassidy Randall, cassidy@nontoxiccertified.org, (406) 529-1593


MADE SAFE certified products from Rejuva Minerals don’t contain known carcinogens, endocrine disruptors, reproductive toxins, or other chemicals known to harm human health
Orlando, FL –Rejuva Minerals is leading the way in consumer health and safety by pioneering the revolutionary new MADE SAFETM (Made with Safe Ingredients) seal. Products with this emblem are available in stores and on the company’s website starting today. As the first comprehensive human health certification to cross consumer product categories, the MADE SAFET seal empowers Continue reading “REJUVA MINERALS PIONEERS NEW SEAL THAT PROTECTS CONSUMERS FROM TOXIC CHEMICALS”

Anyone Down for Some Freebies?


Getting them is so easy. Just post a pic on Instagram of your fave Rejuva Minerals product(s), tell us what you love about your pick and add the hashtag #iheartrejuvaminerals! Be sure to post it publicly or tag us so that we can SEE your entry! You can use the link at the bottom of this page to enter.

Here is what you get if you win:

An 18 gram Multi Task Powder, 1 Pur’ Lips Lipstick in Red, Red Wine, 1 Sheer Pomegranate Lip gloss, 1 Soft Rose blush, a Flat Top Buki Brush and a Soft Blush Brush! Best of luck!!

Finally! An Affordable All Natural Organic Makeup Brand!



Phthalates, BPA, Endocrine-disruptors, Toxic load and so on. Who isn’t thoroughly confused by now? With all of the talk about what ingredients and harmful chemicals should be avoided, things can get that way fast. Misinformation happens too easily, due in large part to the lack of relevant, current regulations in the cosmetic industry and the misrepresentation of information by companies and others who stand to gain from the turmoil. It is ultimately up to us as individuals to determine what is right for our health, our budgets and our lifestyles. But, really, who has time for all of that?! Fortunately, as sometimes happens in life, there is an easy answer to this problem! Continue reading “Finally! An Affordable All Natural Organic Makeup Brand!”