Broken Lipstick: A Case Study


Case 1: Your new non-toxic lipstick (hopefully Pur Lips) has just arrived and the timing couldn’t be better. It’s date night and the babysitter is on the way. Fresh out of the Priority box, you slide the lid off, twist the top to reveal your new fave color and take a swipe at your lips to test it out. That’s when it happens. The lipstick smashes against the inside of the tube, breaking off at the base! You are now staring at a slumping mess of what could have been a lasting relationship. Here’s the deal. Shipping companies are not climate controlled, nor is the mailbox. So the lipstick has been softened to the point it is not ready for immediate use. Remedy? Place your new lipstick in the fridge for a few minutes to firm it up or wait until the tube has had time to acclimate to cooler indoor temperatures where it will firm up nicely on its own.


Case 2: You place your new lipstick in the fridge and multi task your way through the next few hours, forgetting all about it. It’s time to rush off to complete the errands for the day. You snatch the now hardened lipstick out of the fridge, quickly roll it up and swipe. The top half of it slides down your pant leg, coming to rest neatly on your shoe with an audible thud. Oh boy.  Here we have a two-fold problem. First, too much time in a cold environment will compromise the strength, contributing to brittle, easily broken lipstick. Second, it was twisted up a bit too far. Best practice is to expose maybe ¼ of an inch or only what is necessary to slap it on.


Case 3: Okay, we all know that leaving your lipstick in the car in the middle of summer is a no-no. So you take the time to dig it out from between the seats where it landed after tossing your bag on the passenger’s seat. Slipping it in your pocket, you head into the as-of-yet unexplored health food store across town. Rounding the corner where the chia seeds are displayed, you run into a family friend who is loving the opportunity to catch up. Eventually, you make it through the checkout line, out the door and back into the car. A quick mirror check reveals you do not have seeds in your teeth from the samplers as feared, but those lips could use a touch up. After rummaging fruitlessly around in your bag, you realize it is inexplicably devoid of the lipstick it should contain! (Psst! It’s in your pocket. You’re welcome) Rolling up the tube just enough to do the trick, you take the swipe and the crayon, though still seemingly firm, comes to rest neatly on the inner parts of the tube, reminiscent of the Tower of Pisa. It’s broken at the base. By now you get the picture.


Temperature and extension play the biggest role in the break up between you and your favorite tube. Even something as seemingly innocuous as body heat can affect this change in the stability of lipstick. Hopefully, in addition to entertaining you, we were able to offer some ‘cool’ advice, and yes, the pun is unabashedly intended.


Author: Shelly Broaderick – Licensed Cosmetologist for Rejuva MineralsRedRedWine Pur Lips 175 Resized 600

Shine on, Sun! Just Not Off My Forehead!


It’s finally ‘girl’s night’. You’re having an epic time with your crew and it needs to be shared with the rest of Instagram. Hair? Check! Outfit? On point! Makeup? Wait! Don’t snap that selfie! What’s up with that shine?!

Yep, summer is in full swing. And while the longer, more active days and blooming flowers never seem to get old, that glossy forehead sure does! So what does one do to prevent that? Multi Task. No, I don’t mean your exhaustive list of daily ‘To Do’s’ at work (to be continued at home). Multi Task is a powder that works like crazy for you! All day.

This little miracle powder is a primer, finisher AND a dry shampoo! It’s so sheer it works on dark hair as well, eliminating yet another choice you have to make in your busy, multi-tasking day. You’re Welcome! Chuck some in your purse, car or gym bag to hit up those roots later or dust a bit on before and/or after your regular makeup routine and know that you’re prepared to combat those overactive oil glands that seem to blossom with the flowers every year.

Did I forget to mention Multi Task is also EWG Verified™? Oh yeah. It’s safe. Check out the ratings here. With naturally derived and organic ingredients that sound more like a tropical spritzer recipe it’s not surprising. Wondering what else we offer that is EWG Verified™? Click on to see for yourself.

So now that you know how to (not) shine brightly in your next group selfie, click over and make it happen!

loose powder, primer, finisher, pink sifter jar with twist off lid

Shelly Broaderick – Licensed Cosmetologist for Rejuva Minerals

Which ‘Season’ Are You? This Is How To Find Out

Finding your perfect shade is a snap!


I’m a winter/summer/neutral/warm. What does any of it really mean anyway? Just when you think you’ve got it down, your more adventurous bestie slides you a sample of her latest cosmetic conquest from Rejuva Minerals (that’s us!) with the promise that it’s the best thing on the market. And while it’s the perfect finish, easy to work with and free of the ‘dirty dozen’ chemicals you want to avoid, going through all of the trouble again just to find that perfect shade has you wondering “Am I the only one who doesn’t get it?” Let me assure you, this is so not the case.

The process for naming and categorizing shades varies by company so I won’t go too much into detail, except to point out there are some key differences that make it necessary to consult with ‘the experts’. Meaning the company who manufactured the products. Because no one knows us like we know ourselves.

Let’s start with skin tones. Which one is right for you? According to some cosmetic companies, you should be selecting the opposite of your own tone and undertone for a ‘balanced’ effect. This may work if you have a good deal of redness or coolness you need to balance, but for most, this can leave us looking like the next big internet meme. We market ours differently (and hopefully easier). Just flip your wrist over and have a gander at those veins. Are they blue/purple? You’re cool or neutral! Are they green/purple? You’re warm! Here is a bit more on the skin tones:

  • Cool (pink tones) = Will burn/redden without tanning
  • Neutral (no obvious pink or yellow tones) = May burn/redden but will tan
  • Warm ( yellow or olive tones) = Tans easily

Next is the shade level. This refers to how light or dark your skin tone is. Generally speaking, we each have two shade levels; one for winter and one for summer. This is important because it can mean your ‘usual’ shade will no longer suffice. If you need to go darker or lighter to compensate for the season, it’s good to know you can hop on the net real quick and chat with an agent to see what shade will work best for you.

Finally, there is the undertone to consider. And this is where things could get confusing. And here is where companies can vary their techniques for categorizing. One company’s ‘Ivory’ can contain yellow undertones, while another’s contains pink and still another’s will be neutral! We have broken it down to pink, neutral (no obvious pink or yellow), yellow and olive, rather than relying on the shade name for an indication. Seeing is believing. But what if you aren’t a ‘makeup person’ and can’t really tell? Our handy-dandy foundation selector may be just the ticket. Instead of covering tones, levels and undertones, the selector provides pictures of models wearing our shades and the names (loose and pressed) listed below each. Easy-peasy. Not so much? Read on!

Of course this is by no means a fail-safe list. Just the general scoop. We have other options to help. Just mail us a sample of your favorite foundation. Don’t forget to include identifying information, such as your name and email address. Including the brand and shade name is nice too! Sound like a plan? Click (here) for the mailing address and some instructions on how to submit an adequate sample size. If you are having trouble with skin sensitivities, scaring from acne, rosacea or other skin conditions we can help there too. If you’re still confused keep calm and chat on! We’ve made it so easy! Just slip out the door for a quick ‘break’ and snap a selfie, attach it to the chat window and a team member can have you matched in no time!

Finding your perfect shade is a snap!

Shelly Broaderick – Licensed Cosmetologist for Rejuva Minerals