Tinted Moisturizer or Foundation? Which is Right for You?

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EWG VERIFIED™ Tinted Moisturizer in shade Fair-Light https://www.rejuvaminerals.com/store/tinted-moisturizer.php

The bad news? There just isn’t a straightforward answer here. The good news? We’ve got some info below that can help you decide what works best for you and ‘when’. First, let’s cover the differences, just in case…

Tinted Moisturizer – A lightweight moisturizer with a touch of color that is applied over clean skin. The color is added to provide an ultra-sheer, ‘blurring’ effect, meaning it will help balance some of your skin’s tones and leave you with a ‘no makeup’ look. It is NOT buildable, as it is first and foremost a skin care product. So, if you get it on and feel like you could use a little more ‘balance’, pat on some EWG VERIFIED™ Natural Look pressed powder foundation over top. It can go all over or just in spots. You decide. Another good choice if you need coverage that is better than just balanced, is to dust on some concealer in shades Natural or Golden Sand, depending on your skin tone. Natural has pink undertones while Golden Sand has exactly what the name implies- yellow.

Rejuva Minerals Tinted Moisturizer features plumping and firming peptides. It gives a smoother, more toned, hydrated look without shimmer or sparkles, and is EWG VERIFIED™. It’s perfect for normal, dry, and mature skin. 

Foundation – A makeup product intended to balance skin tones, which allows for the appearance of smooth, even skin. Coverages vary, from light to full coverage and some even feature skin nourishing ingredients, such as the jojoba included in Natural Look pressed powder foundation. Natural Look Foundation IS buildable, so don’t be scared to pat on more, until you reach this product’s maximum coverage. Foundation is NOT a concealer. That being said, it can help in the concealment of mild imperfections and/or unwanted tones, such as redness (aka skin balancing). Concealers will contain more white pigmentation in the formula, which will help ‘block out’ (vs ‘balance’) unwanted tones and blemishes.

Foundations are sold in a wide variety of skin tones that are intended to match, balance or lighten/deepen your own skin tone. Since most of us don’t live on set, care should be taken when lightening/deepening your skin tone with foundation. Half a shade, plus or minus, should be the maximum. Otherwise, that tell-tale line of demarcation will ring your face. Ugh, nobody likes that. Apply a bronzer for a sun kissed look.

EWG VERIFIED™ Natural Look Pressed Powder Foundation in shade Sand
https://www.rejuvaminerals.com/store/pressed-foundation.php

Ok, now that we’ve covered the basics, the question narrows down to WHEN would be a good time to wear each? You probably already have an idea, but here are some thoughts on it anyway. Tinted Moisturizer, with it’s fresh faced, ‘no makeup’ finish, is perfect for weekends when you toss up the hair, pull on the work out gear and get things done. Hitting the trail early in the morning with your BFF is another good time for a quick, fuss-free application. Need to run errands and don’t feel comfortable leaving the house without a little something extra in place? No problem! Between loads of laundry you can pop into the bathroom and pat on some powdered foundation or concealer over your tinted, moisturized face and you’re ready to fly!

Foundations are typically worn to work, evenings out, social events and when you’ll be spending time with that one special person who is very into Instagram and Snapchat. They are applied over clean, moisturized skin. Our best advice? Use the Tinted Moisturizer under the Natural Look pressed powder foundation. That leaves you with more options, coverage-wise, and a look that is a little more ‘pulled together’ on those occasions when ‘no makeup’ makeup just isn’t enough.

Bronzer: Are you doing it right?

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No matter what season we find ourselves in, bronzer is a must. It balances the ‘flat’ look a perfectly balanced skin tone can create, after applying foundation, by adding a touch of sun kissed depth in all the right places. Read on to learn where those ‘right places’ are and how they differ from contour placement.

Do you know the difference between a contour and a bronzer? Don’t worry if you answered no here. You are not alone! Contours add the appearance of a shadow for the purpose of defining; changing the shape of your face strictly through the use of makeup! Highlighting goes with it like gold and diamonds. Otherwise, you’ve got dark streaks here and there. But, we can go over that more in another post. Let us know if you would be interested in learning more about this by email or chat.

Bronzer is applied to add warmth and depth, but should not be applied randomly or all over. If you want an all over glow, opt for a deeper shade of foundation instead. We’re going to go over two separate placements here.

The first will be for those that want a glow while keeping a ‘wide open’ look to the eyes, nose and mouth areas. Do you have lighter skin tones and want to avoid the ‘orange’ look? Opt for our new pressed bronzer in Figi. Looking for a deeper, red/gold glow? Choose Caribbean loose powder bronzer. Dip or swipe your Chisel & Blend brush in the bronzer. If using loose, remember to tap off excess powder. Apply around the perimeter of the face in the shape of a ‘3’. Here is what it looks like.

Too dark? Before you freak out and grab the remover pads, try this. The Chisel & Blend is designed to handle this makeup crisis. Keep swiping over the area, blending a bit up and down, if desired, and the harshness will dissipate. Remember, if you blend up or down, it will carry the color to those areas, albeit in a lighter shade. But bronzer is not meant to stray all the way up or down the face so use very light, short strokes if you need to get rid of a harsh line.

For those that want a ‘fresh from the beach’ look, Placement should be where the sun naturally darkens the face. That being said, let’s have another look at our lovely assistant below for a placement diagram:

A bronzer’s BFF is Blush. The two come together to form a youthful, radiant glow. This is a good occasion to consider a little dewy shimmer. Try Berry Blast Baked blush or Pink Crush Baked eye shadow to put the ‘youthful’ in your glow. Berry Blast offers a pigment rich pink/violet shimmery finish without a ‘glittery’ look. Light skin? A little goes a long way here, so use a light hand and the Petite Face Brush to apply. Keep a clean Chisel & Blend handy, to tone it down if necessary. Medium or better? This blush is perfect for you! Pink Crush adds the perfect, rosy touch to light cheek bones for a natural looking blush/highlighter combo.

Curious about what Daryn, our lovely assistant is wearing? Here’s the rundown:

FACE: New Luminous Creme Foundation in Tropical Coconut* + Nude Pressed Powder 
EYES: Pink Parfait, White Diamond and Brazilian Brown w/ Mega Lash mascara
CHEEKS: Tropical Sunset
LIPS: Berry Bliss lipstick 
TOOLS: Chisel & Blend brush shown

*Discontinued. Try Flawless Finish cream foundation in Buttercream instead.