Primer/Finisher/Dry Shampoo

First, let’s talk about the primer/finisher/dry shampoo, Multi Task. Rejuva Minerals has formulated this loose, white powder to be colorless. But what does that mean, exactly? Glad you asked! Because foundations and concealers come in varying shades, it makes sense that your primer should impose as little as possible on the tones and undertones of foundations and/or concealers (we’ll talk about those next). The priming properties allow for a clean, easy and even foundation/concealer base. As a primer/finisher, the Buki brush works well for applications. A little goes a long way, so be sure to 1) swirl your brush in the powder for even distribution and 2) shake off any excess before applying.

It also works great to prevent ‘raccoon eyes’ caused by excess oil. The primer actually absorbs and controls the oil, allowing the liner/mascara to stay where you put it. Having trouble with mascara dotting? Before applying or after cleaning the area of unwanted product, apply Multi Task to the area around the eyes using a brush like the Shadow Blender, Flocked Eye shadow Sponge or the Cover & blend brush. These brushes work great for ‘spot’ applications.

Speaking of oil, this nifty product also works as a dry shampoo! For those that need a little oil control around the hairline this is very handy. As far as what tools to use, we have some options that will depend on preference and coverage. For small areas around the hairline, it may be easiest to work with a brush, such as those used for spot applications (mentioned above). Need volume? Shake some into your hand or directly on the roots and work through the first inch or two from the roots up. A little goes a long way with this product, so be sure to test it out before using this method. Too much may leave your scalp feeling heavy.

Concealer

Time to talk about concealer. What makes an effective concealer comes down to balancing unwanted tones, such as redness or dark under eye circles. Rejuva Minerals has formulated two shades for the job. Golden Sand is the shade best suited for balancing redness caused by rosacea, acne and other skin conditions. Natural illuminates under eye circles and sun/age spots. These powders can be applied in spots with the Shadow Blender and the Cover & Blend brushes or your finger.

Concealers can also be applied to the total face using a Buki Brush. Applying all over provides an even tone for blotchy or uneven skin tones. If the problem isn’t too bad, or you just like the idea of having a concealer in place, we suggest choosing a concealer to match the undertones of your foundation. For instance, if you are wearing a warm shade, such as St Tropez or Glow, Golden Sand is the better choice. If Sand or Radiance is your shade, Natural is recommended.

Powdered concealers are perfect for hiding minor blemishes and are usually worn under foundation, but can be applied over in spots if extra coverage is needed. When applying over foundation, be sure to blend the edges of the site into the foundation with gentle, outward strokes moving away from the area of coverage.

Foundation

Finally, we get to foundation. These nifty powders are designed to finish the job of evening out the skin tone for a more natural and luminous appearance. Prep the face by washing and moisturizing the skin. Once the primer and concealer (if needed) are both in place, apply the foundation in a tone that matches your own. In some cases, balancing the skin tone with an opposite shade is best. For instance, very fair skin with cool undertones may need some ‘warmth’ added in. In this case, be sure the level (fair, light, medium, etc.) matches your own and chose a warm shade, such as Coconut Cream. Another example is light rosacea. This can sometimes be balanced with a foundation containing a yellow undertone, like Nude or Dune.

One of the best things (besides the clean, safe ingredients) about our mineral makeup is that it warms to the skin, blending flawlessly for a natural glow and no line of demarcation! Sometimes, however, the powder may not warm with your natural oils as well or as quickly as you might like. In the winter, when you are dehydrated or if you have naturally dry skin are good examples of circumstances under which this might occur. Not to worry, though. A quick spritz with a bit of water will help the process move along faster. Need help choosing a shade? Chat with us or submit an online inquiry for assistance. The best method is to send in a sample of your current powdered foundation (pressed or loose) for a complimentary on site shade match. Include your email for a faster response. Gotta have it today? Attach a photo directly to the chat window or email. Include the brand and shade you currently wear for the best results.

It’s finally ‘girl’s night’. You’re having an epic time with your crew and it needs to be shared with the rest of Instagram. Hair? Check! Outfit? On point! Makeup? Wait! Don’t snap that selfie! What’s up with that shine?!

Yep, summer is in full swing. And while the longer, more active days and blooming flowers never seem to get old, that glossy forehead sure does! So what does one do to prevent that? Multi Task. No, I don’t mean your exhaustive list of daily ‘To Do’s’ at work (to be continued at home). Multi Task is a powder that works like crazy for you! All day.

This little miracle powder is a primer, finisher AND a dry shampoo! It’s so sheer it works on dark hair as well, eliminating yet another choice you have to make in your busy, multi-tasking day. You’re Welcome! Chuck some in your purse, car or gym bag to hit up those roots later or dust a bit on before and/or after your regular makeup routine and know that you’re prepared to combat those overactive oil glands that seem to blossom with the flowers every year.

Did I forget to mention Multi Task is also EWG Verified™? Oh yeah. It’s safe. Check out the ratings here. With naturally derived and organic ingredients that sound more like a tropical spritzer recipe it’s not surprising. Wondering what else we offer that is EWG Verified™? Click on to see for yourself.

So now that you know how to (not) shine brightly in your next group selfie, click over and make it happen!

Shelly Broaderick – Licensed Cosmetologist for Rejuva Minerals

I’m a winter/summer/neutral/warm. What does any of it really mean anyway? Just when you think you’ve got it down, your more adventurous bestie slides you a sample of her latest cosmetic conquest from Rejuva Minerals (that’s us!) with the promise that it’s the best thing on the market. And while it’s the perfect finish, easy to work with and free of the ‘dirty dozen’ chemicals you want to avoid, going through all of the trouble again just to find that perfect shade has you wondering “Am I the only one who doesn’t get it?” Let me assure you, this is so not the case.

The process for naming and categorizing shades varies by company so I won’t go too much into detail, except to point out there are some key differences that make it necessary to consult with ‘the experts’. Meaning the company who manufactured the products. Because no one knows us like we know ourselves.

Let’s start with skin tones. Which one is right for you? According to some cosmetic companies, you should be selecting the opposite of your own tone and undertone for a ‘balanced’ effect. This may work if you have a good deal of redness or coolness you need to balance, but for most, this can leave us looking like the next big internet meme. We market ours differently (and hopefully easier). Just flip your wrist over and have a gander at those veins. Are they blue/purple? You’re cool or neutral! Are they green/purple? You’re warm! Here is a bit more on the skin tones:

• Cool (pink tones) = Will burn/redden without tanning
• Neutral (no obvious pink or yellow tones) = May burn/redden but will tan
• Warm ( yellow or olive tones) = Tans easily

Next is the shade level. This refers to how light or dark your skin tone is. Generally speaking, we each have two shade levels; one for winter and one for summer. This is important because it can mean your ‘usual’ shade will no longer suffice. If you need to go darker or lighter to compensate for the season, it’s good to know you can hop on the net real quick and chat with an agent to see what shade will work best for you.

Finally, there is the undertone to consider. And this is where things could get confusing. And here is where companies can vary their techniques for categorizing. One company’s ‘Ivory’ can contain yellow undertones, while another’s contains pink and still another’s will be neutral! We have broken it down to pink, neutral (no obvious pink or yellow), yellow and olive, rather than relying on the shade name for an indication. Seeing is believing. But what if you aren’t a ‘makeup person’ and can’t really tell? Our handy-dandy foundation selector may be just the ticket. Instead of covering tones, levels and undertones, the selector provides pictures of models wearing our shades and the names (loose and pressed) listed below each. Easy-peasy. Not so much? Read on!

Of course this is by no means a fail-safe list. Just the general scoop. We have other options to help. Just mail us a sample of your favorite foundation. Don’t forget to include identifying information, such as your name and email address. Including the brand and shade name is nice too! Sound like a plan? Click (here) for the mailing address and some instructions on how to submit an adequate sample size. If you are having trouble with skin sensitivities, scaring from acne, rosacea or other skin conditions we can help there too. If you’re still confused keep calm and chat on! We’ve made it so easy! Just slip out the door for a quick ‘break’ and snap a selfie, attach it to the chat window and a team member can have you matched in no time!

Finding your perfect shade is a snap!

Author:
Shelly Broaderick – Licensed Cosmetologist for Rejuva Minerals